Richard Boadu 

Copywriter/Sportswriter/Idea Executor/Strategist


THE SIMPLE REPORT from SAP

SAP came to Momentum looking for an agency to help promote their NBA sponsorship. One of the many ideas presented during the pitch was The Simple Report, which showcases the simplicity of understanding advanced NBA stats via SAP.

This idea helped win the business and was brought to life a year later during the 2017 NBA Finals as a YouTube video.







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