UPS x Masters
UPS is an official sponsor of the Masters. Their 2023 campaign featured three spots featuring small businesses.
UPS x Spectrum Golf - “Austism is My Superpower”
UPS is an official sponsor of the Masters. Their 2023 campaign featured three spots featuring small businesses. This spot features Spectrum Golf and their Unstoppable 12-year-old Autistic CEO, Carter Bonas. His story is just incredible as his small business. He was also Sports Illustrated’s 2022 Kid of the Year.
UPS is an official sponsor of the Masters. Their 2023 campaign featured three spots featuring small businesses.
UPS x Spectrum Golf - “Austism is My Superpower”
UPS is an official sponsor of the Masters. Their 2023 campaign featured three spots featuring small businesses. This spot features Spectrum Golf and their Unstoppable 12-year-old Autistic CEO, Carter Bonas. His story is just incredible as his small business. He was also Sports Illustrated’s 2022 Kid of the Year.
“Teamwork”
“Best of the Best”
UPS x Awake NY x NYFW
UPS is committed to helping small businesses from underserved communities to level the playing field. The brand wanted to make an appearance at the Fall ’22 New York Fashion Week and support the Latinx community.
When it comes to various careers in fashion — from the models, designers, photographers, directors, hair stylists, make-up artists, models, set designers etc they’re all small businesses.
Hispanic people represent 18% of the of the U.S. population. Despite that, they only represent 4% of the Business of Fashion 500.
So what did we do at NYFW? UPS worked with Angelo Baque — Founder and Creative Director of Awake NY to create its second-limited edition clothing line. And we created the first ever fashion bodega — La Bodega Baque in the heart of Soho during NYFW. Everything inside of the bodega was from a Latinx small business, the photographer, director and models from our photoshoot and teaser purchases from the UPS x Awake NY collaboration went to a $50,000 scholarship fund for a Latinx student from the High School of Fashion Industries in NYC.
UPS x Awake NY x NYFW: Recap Video
UPS x Awake NY x NYFW: Angelo Baque Purpose Video
UPS x Awake NY x NYFW: Teaser Video
UPS x Awake NY x NYFW: Highlight Reel
Press
Street Cred: UPS returned to NYFW: The Shows with a creative partnership with famed Latinx creative Angelo Baque, Founder of and former Supreme Brand Director. Together they joined forces to create a clothing collection and an immersive customer experience across New York City during New York Fashion Week. “I wanted to bring intention to this partnership and design with UPS – highlighting our mutual dedication to empowering and unifying current and future Latinx small business. When I create I do so to bring people together. La Bodega Baque es una expresión,” said Baque. Check out the hits below to read more about the dope NYFW collab:
Ad Age
Hypebeast
Little Black Book
MediaPost
Glossy
The Knockturnal
Social Media
UPS x Something in the Water festival When it comes to small businesses, emerging artists and flowers they have a lot in commmon. With the proper care, nourishment and support they can all blossom and bloom to become amazing things. UPS partnered with Something in the Water to highlight four Black-owned D.C. small businesses to highlight them at the festival.
A Seed is Unstoppable
A Seed is Unstoppable (video was played on festival stage with no sound)
UPS x Something in the Water Wrap-up video
Others Coffee x Be Unstoppable
MahoganyBooks x Be Unstoppable
Black Pepper Paperie x Be Unstoppable
District of Clothing x Be Unstoppable