Richard Boadu 

Copywriter/Sportswriter/Idea Executor/Strategist

adidas x Dame 6 music video - “Check the Scoreboard” feat. Pusha T & Pharrell



adidas x Foot Locker spot “Check the Scoreboard” feat. Pusha T & Pharrell




2019 adidas “Adizero Burner” cleat campaign







adidas “All-American Bowl Glitch” campaign

Set the creative direction for the Glitch campaign. Our product team deigned the "glitch" inspired football cleats. We were tasked with telling the story for the cleats. We landed on "Playback" because these players are so fast and so amazing, you have to rewind the tape to see exactly how they made that amazing play.

Original storyboards/inspiration







FINAL CREATIVE





adidas Pat Mahomes MVP campaign




accompanying billboards in Downtown Kansas City and adidas North American headquarters


adidas US Football 7-on-7 National Championship Tournament


adidas 2018 World Cup campaign







NFL QB Instagram Content







2018 Freak Ultra Primeknit Cleat (Von Miller) spot




2018 Freak Ultra Primeknit Cleat (Orange/Inline) spot




adidas Friday Night Stripes Intro spot